Site design - part of the complete puzzle
Whether your business is old or new, deciding to build a web site is an important decision.
Today, it’s clear to everybody that a good web site is your business card and your path to success. But creating a web site involves a number of important functions and decisions, all closely connected together.
It begins when you decide on the character of your site, continues with the desired structure and categories and then on to matching the design of the site to the product being sold. Then, and only then, the actual programming of the site begins and finally, at the end of the process, the content is added.
Building a web site is a puzzle and it’s best if all parts of the puzzle are completed under one roof, by one company.
One of the important factors that determine a sites success is its graphic design. The graphic design of your site is like a store window in a shopping mall. It’s designed to draw people in.
The same is true with your site’s design. A bad design will push potential customers away. A well thought out, good design will make potential customers want come in to your “store” and look around. This has a huge impact on the success of your site and ultimately, your business.
Web design - what should you know?
Site design is a visual means of presenting the content of your site through the use of graphic design; page layout and a user interface. It is a vital component that contributes to the quality and pull of your site. Site design is usually done by professionals who use computer programs specially designed for the task.
First impressions are very important on the internet, and the graphic design of a site is always the first impression a visitor gets. Your home page is what your visitors see first so it’s vital that it draws them in.
Long before the surfer has read about your business, his eyes have absorbed the design of the site. Good graphic design succeeds in making the surfer feel positive about the site so that he stays to explore, find out more and read the content.
Eight seconds is the amount of time it takes the average visitor to a site to decide whether to stay or move on to your competitors.
Site design by C.P.O - the touch, the interface and the surfing experience
Site design looks at each site differently and is dictated by the sites personality, the area of business, the products and the potential market. Site design gives clients many opportunities to display and promote their products.
But be careful not to fall into the trap of overly complicated sites. Many people think that if they ask for a site with a unique design, original and modern - their site will be an instant success. The truth is, experience has shown that complicated site designs can make the surfer feel uncomfortable and confused and instead of staying - they leave!
You should also take into account that the sites design and the elements incorporated into it, has an effect on the speed that the site opens in a browser. Graphic elements can slow things down and your potential customer may well leave.
At C.P.O, site design is part of the site design puzzle.
Using Web 2.0 technology, we spend a lot of time and thought on the graphic design of each site so that it fits the client and the product like a glove. For us, site design is the means to the end - the creation of a successful web site!